Thursday, September 1, 2016

Dr Anuj Singh talks about sustainable fashion and Khadi Winter Collection

IN CONVERSATION with Dr. Anuj Singh on hand spun, hand woven, eco friendly fabric KHADI. He also talks about their upcoming Khadi Winter Collection 16 called 'Cutting Chai".

About IN SYNC – basant anuj:
IN SYNC - basant anuj, is one of India’s most successful and respected design resources for KHADI textile and fashion. This design label was initially established by designer Basant Rai who was later joined by Dr. Anuj Sing Each IN SYNC – basant anuj collection continues the exploration of developing a quiet and modern design voice while simultaneously drawing on the rich traditional vocabulary of Indian design & craft. The design sensibility is low key yet highly distinctive, with strong respect for material, form and craft. An important aspect of the different collections presented each season is the very modern synergy between fashion, lifestyle and environment with a unifying vision for the way the contemporary urban consumer dresses and lives.

Creative director of IN SYNC – basant anuj, the Indian born designer is constantly searching for the simplest way to express the complex design ideas. He is focused on conceptualizing and reinventing the KHADI story each season to keep it contemporary, directional and relevant both in India and Internationally.

A qualified dentist and an entrepreneur, he is the director of Sales for both the international and domestic markets. Besides the challenge of developing and creating new markets for the brand, he is also responsible for conceptualizing the designs of a A & T visual displays that is the key feature of the retail identity of the brand.

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