Friday, April 20, 2012


Got up early today, as I had to coordinate a photo shoot for the print ad. campaign for a designer.

7:45am: I am at the studio.
8:80am: Everyone (including the unwanted element) is at the studio including the designer, makeup artist, stylist, photographer, assistance and moms..
Wait! did I missed something..!?!

Oh! Yes. The 2 models who is the face of the whole campaign, but was so much in the shadow of their moms, I could hardly notice them.

Scene 1: The Makeup room

Mom1: Arre meri beti par ye bronze nahi peach eye shadow achchha lagta hai, bilkul AAisha ki Sonam Kapoor ki tarah lagti hai is makeup me. Eye shadow change karo bhai.
(Wonder! why the designer, the makeup artist and the stylist spend hours to decide on the looks. See aunti hardly took seconds to dictate it)

Mom2: Betu ko palla aise nahi, thoda pichhe se dal ke niche tak jane dijiye, tabhi to uski height lambi lagegi. Aur ye blouse bhi iske sang nahi jaa raha hai contrast ki jagah matching hona chahiye.
("Why did I hired a stylist, when mom can decide as to what to wear and how to wear it", I thought)

Scene 2: Model is posing in front of the camera, following the photographer's cue.

Mom2: Betu, poise aise nahi aise do, pav itna failao.. aur right hand aise upar uthao.. kamar bhi thoda curve karo.. arre..(Have a heart aunt! what you want to prove.. that you are a better model than your daughter)

Today's incidence made me wonder, why do these mother tag along with their daughters at shoot, in shows, inside the greenroom and other places.
The most common answer is, Modeling as a profession is not good and safe for girls.
then why the hell is your daughter here.... EXIT.

This profession is as safe (or not safe) as you want it to be. Here is how...
  • Everyday the newspaper carries the headlines about  rapes, eve teasing, and sexual harassment happening in the colleges. But you still send your daughters to the college. And you DO NOT ACCOMPANY them there.
  • We all have heard the stories about how the females are treated by their seniors and co workers in the corporate world. Yet you are the happiest person when your daughter gets the appointment letter. And you DON'T ACCOMPANY her to the office.
  • Like models even journalists has erratic working hours, dead lines to meet and all by herself in the so called men's world. Still you DO NOT ACCOMPANY her at her work place.
Then why do models needs moms to be always there by their side where ever they go.

Treat it like any other profession and have faith in your daughter. Like any other profession all it needs is hard work, dedication and honesty towards your profession. It is no different from any other profession except for the fact that here GLAMOUR comes as perk..

A piece of advice:
Do not try to be a SUPER MOM;
If you want to be a proud mother of a SUPERMODEL